Digital Marketing Manager

We have a rare opportunity to join a celebrated company and award-winning team with the scope and remit to grow an established brand and to develop new activities across the wider business from the ground up.

A career at Pearson Engineering is an opportunity to make a difference. We provide equipment that helps Armed Forces to Defend, Move and Fight – Delivering against that commitment has never been more critical.

We know what it takes to deliver excellence, and that is rooted in how we treat our people. Our Better Health at Work Award, commitment to the Women in Defence Charter, enhanced benefits and sense of team mean that people and collaboration are at the heart of our successful business.

As a Digital Marketing Manager, you will be responsible for delivering our campaign objectives via digital channels, and for supporting our understanding of the market through user behaviour.

• Job Overview

  Reporting to the Head of Strategic Marketing and Communications, the Digital Marketing Manager is a generalist with strong digital capabilities. This role has been created to support our growth as we look to co-ordinate activity across both the Pearson Engineering and Responsive Engineering brands.

• Key Responsibilities
  • Development of campaign messaging, content and delivery plan in support of marketing targets.
  • Researching, creating and scheduling digital content for our websites, as well as our social media channels and direct communications.
  • Writing long and short form content appropriate for each channel across two brands.
  • Undertaking analysis of website performance, both to inform marketing communications, and to deliver insights to the wider business based on visitor behaviour.
  • Optimising our digital channels including search engine optimisation, technical improvements and keyword analysis.
  • Advising on best performing referrers and subsequent visitor behaviour to influence advertising and content plan.
  • Researching and evaluating new digital technologies to help to engage stakeholders virtually and at exhibitions.
  • Contributing towards the development of cross-campaign content including traditional media such as brochures and other promotional materials.
  • Supporting the wider team to deliver all marketing activities, and collaborating on matters such as brand development, campaign positioning and future plans.

   

  • General marketing activities including but not limited to:
    • Providing updates to the Head of Marketing Strategy and Communications to report on Marketing activities
    • Work with external suppliers such as translators to provide localised content where required
    • Any other related duties

   

  As a defence contractor, we have a number of security obligations placed upon the Company, which means that all our staff, must be able to successfully achieve the relevant security clearances.

• Qualifications / Skills
  • Bachelor’s degree, preferably in Digital Marketing or a related subject
  • Qualification from the Chartered Institute of Marketing, or similar (Level 6 or above)
  • Strong written and verbal communication skills
  • Initiative & ability to build strong working relationships
  • Ability to collate ideas and develop content
  • Ability to self-manage, prioritise workload and meet deadlines whilst maintaining a high attention to detail
  • Experience in online and social media channels and analytics.

   

  As a defence contractor, we have a number of security obligations placed upon the Company, which means that all our staff, must be able to successfully achieve the relevant security clearances.

• Working Environment

  Typically, office based in Newcastle upon Tyne; attends external events and exhibitions as required (Approx. 1 per year)